Website ContenT
Video Production Melbourne
Video production Melbourne businesses trust to increase website conversions
If your website is getting visitors but isn’t converting, you might not be building enough trust. And if you’re relying only on stock photos and the same AI generated text that everyone else has, that’s probably the reason why.
Websites that correctly incorporate video can lift conversions by as much as 70–85%. But the emphasis is on ‘correctly’ – that means having credible content, correctly structured and strategically placed in all the places that matter.
Every type of video has a role to play and serves to drive the visitor to your website’s call to action. From video banners and business introductions to showcases, explainers, testimonials, and case studies, each one contributes in a different way to build trust and credibility step by step, to help your visitor make an informed decision about you.
We help you understand how each piece fits together specifically for your website, map out a strategy that you can trust, then deliver content that not only looks great, but more importantly builds trust, reduces hesitation and shapes buying decisions.
Client testimonials
How I work with you
We guide you through the entire process, so you’ll never feel lost or overwhelmed. From designing the concept through to scripting, filming and editing, we will look after you all the way to final sign-off.
1. Content Strategy
We review your existing website or wireframes of your future website. We identify how video can best add credibility to your story, then discuss options and concepts to fit your budget.
2. Scripting
We develop a customised template that provides structure to each piece of content, designed to engage your intended audience. We then assist you with drafting the scripts, ensuring the content is simple, clear and aligned with your brand story and your website’s call to action.
3. Produce
Based on the content required, we book in appropriate times, locations and people for the shoot. All necessary equipment is provided.
4. Edit
Content delivery will typically commence from 1-2 weeks from the close of filming. All packages include up to 2 rounds of revisions to fine tune the content.
Frequently Asked Questions
Q. Why isn't my website converting?
A. If your website has nothing but stock photos and AI generated text, then the chances are, you haven’t differentiated yourself enough to stand out amongst all the other websites that have practically the same thing. The best way to show that you’re a legitimate option is to show that you have real teams, adding real value for real clients. If you don’t, then you’re just another face in the crowd.
Q. Do I need to prepare a detailed brief before I contact you?
A. No! You just need a business, a website (or the wireframes of your future website), and a vision for what you want to achieve.
The difference with working with OTB Productions is that we have real commercial insight to help you to work out an effective content strategy for your business. So don’t get too stressed about not knowing where to start – reach out early and allow us to do some of the thinking for you.
Q. I have a great phone camera. Can't I do it all myself?
Selfies with a phone camera can be fine for social media. But potential clients who are serious about making a choice will research your website and make final decisions based on what they see. If it looks amateurish or you seem to be cutting corners, then you may give the impression that you cut corners with your services and products as well.
Content that’s well conceived, designed for purpose and created professionally will make a better impression and increase your conversion rate.
Then there’s the other question – if content creation is not your core business, is this the best way to spend your time?
Q. Is professional video expensive?
A: Professional video only feels expensive if all you’re getting is someone pointing a camera at you. But when you’re working with someone who can bring real commercial insight to help you develop an effective strategy, then design and create content that aligns with your goals—it stops being a cost and starts being an investment. With many businesses, you only need to convince a couple of clients, and your investment is already paid off, and the rest goes in your bank.
Q. What's included in your website packages?
A: All website packages start with a content strategy session, which is essentially FREE. Why? Because I need to review your website to determine what content can help showcase your business and make it unique, before giving you a quote.
Once you’ve decided to sign up, I will help design and script each piece of content for you as needed, so all you have to do is review and refine. All necessary equipment is provided for filming, and I aim to provide initial drafts of the content for you within 2 weeks after filming. 2 rounds of revisions are included.
Q. How does your video package pricing work?
A. In general, most pricing will be fixed as quoted if you accept within 30 days by paying the deposit. There are a few scenarios where a revised quote may need to be issued:
- If you request a material change to the scope.
- Critical information was not provided that materially changes the effort required.
- External costs due to elements that were not known at the time of the quote (e.g. permits).
Q. How much should I budget for professional video?
A: Each package is customised to your specific needs. As a guide, a basic package typically starts at around $2,500, with the average package around $5,000. More comprehensive packages are available depending on the scope of content required.
Ultimately, the right package depends on how much content you need to make a meaningful impact for your business.
Book your free discovery call
Book a complimentary discovery call with OTB Productions to learn about your business, your goals, and what success looks like for you. We’ll talk through how video might support that, then define a sensible scope in order to provide a clear, all-inclusive quote for you with no surprises.