SOCIAL MEDIA AND ADVERTISING
Video Production Melbourne
Melbourne Video Production for Social Media and Paid Ads That Cut Through the Noise
Building an online presence using social media takes dedication, time and effort. And when it comes to paid ads, money. But without the right approach, it can be all go to waste.
Think of the challenge: Your potential new customer isn’t actively looking for you. And as they’re scrolling down their feed at a mad pace, you have less than a second to hit them with something that forces them to plant a finger down and pay attention.
If you think it’s just about attention span, you’re looking at it the wrong way. It’s about creating instant interest and relatability in a feed drowning in noise.
That’s where we come in. We help you develop concepts built for your platforms, then map out cost effective ways build a pipeline of content that supports your brand presence or marketing campaign. And if you’re already working with us on another project, we can repurpose the footage into social media posts—another great way to fill your content pipeline with high-quality, cost-effective content.
So if you’re still flooding your feed with low quality content that nobody notices, contact OTB Productions for a free discovery chat.
Fully Flexible Content Plans
A series of content plans are available to suit your budget and need. They start with a monthly strategic planning session, and flexible content choices.
But the best part is that you can upgrade to a higher content plan for a month to cater to an ad campaign or event. And for members on an active plan, any additional one-off projects enjoy special member rates.
Client testimonials
How OTB Productions works with you
We guide you through the entire process, so you’ll never feel lost or overwhelmed. From designing the concept through to scripting, filming and editing, we will look after you all the way to final sign-off.
1. Content Strategy
Each round of content starts with a strategy meeting, where we review your primary intentions over the course of next content release schedule. We then establish the most effective themes, angles and hooks to use based on your offering and the likely audience.
2. Design
We help you design content formats that stay true to your brand, maintains consistency across platforms, and can be repeated to ensure a series of reels can be produced cost-effectively.
3. Produce
Based on the content required, we book in appropriate times, locations and people for the shoot. All necessary equipment is provided.
4. Edit
Content delivery will typically commence from 1-2 weeks from the close of filming. All packages include up to 2 rounds of revisions to fine tune the content.
Frequently Asked Questions
Q. Why should my business use social media reels?
Reels are one of the most effective ways to engage new and existing audiences quickly, boost visibility, and drive awareness, traffic and leads. By posting high value content on a regular basis, it demonstrates that you are an active, dynamic business that’s consistently adding value for your clients.
Q. Is a phone camera enough for effective social media content?
A: A great phone camera is a good start, but social media success is about much more than just recording video. You’re competing for attention in a sea of content, so it’s crucial to have a meaningful messaging strategy, strong storytelling, smart pacing, quality sound, and formatting tailored to each platform — all designed to grab instant attention as your post scrolls down the screen.
Different formats also attract different audiences, and we can help you develop a strategy that covers more ground, with each reel fully produced and ready to post.
Q. Do I need to have a social media strategy before contacting you?
A. No! The difference with working with OTB Productions is that we have real commercial insight to help you develop a strategy if you don’t already have one. So don’t get too stressed about not knowing where to start – reach out early and allow us to do some of the thinking for you.
Q. Is it expensive to create professional video for social media reels?
A: Social media is about creating an ongoing presence to bring awareness and to stay top of mind – so you don’t want to spend a fortune on a single “super-post”.
We help clients plan a content strategy that uses different reel formats efficiently. From a single shoot, we can often produce 10–15 ready-to-post videos, creating a steady flow of content while maximising your investment. By scheduling professional shoots on a monthly, bi-monthly, or quarterly basis, your pipeline of high-quality content for your business is taken care of in a cost-effective way.
Q. Why should I produce paid ads professionally?
A: Investing in professional video for your paid ads increases the chances your audience will notice, understand, and act on your message. Working with a professional ensures your video is designed to capture attention, drive clicks or leads, and deliver results — so you’re not spending money on an ad that doesn’t perform.
Q. What's included in your video packages?
A: All social media and advertising packages start with a free discovery session to work out what content would be most effective for you.
Once you’ve accepted a quotation, I will work with you to develop concepts as needed, then film and create the content for you.
Q. How does your video package pricing work?
A. In general, most pricing will be fixed as quoted if you accept within 30 days by paying the deposit. There are a few scenarios where a revised quote may need to be issued:
- If you request a material change to the scope.
- Critical information was not provided that materially changes the effort required.
- External costs due to elements that were not known at the time of the quote (e.g. permits).
Q. How much should I budget for professional video?
A: Each package is tailored to your specific needs. As a guide, a typical half-day shoot ranges from $1,500 to $2,500 and usually includes 10–15 reels, or 1–3 variations of paid social ads.
Q. Do you also manage social media accounts?
A. We don’t offer this in-house, but I can personally connect you with experts who do.
Book your free discovery call
Book a complimentary discovery call with OTB Productions to learn about your business, your goals, and what success looks like for you. We’ll talk through how video might support that, then define a sensible scope in order to provide a clear, all-inclusive quote for you with no surprises.