SHOWCASE AND EXPLAINER VIdeos
Video Production Melbourne
Video production Melbourne businesses rely on to showcase products and services
It’s not just about sharing information.
While product and service showcases can clarify understanding, they can deliver so much more. A well-crafted video can increase conversions by addressing the reasons people hesitate, enhance user experience by highlighting features customers didn’t know existed, and reduce complaints by demonstrating correct usage. It can even attract new business by providing insights that help people recognise they truly need your solution.
If you’re planning a series of showcases or explainers, partner with OTB Productions for insights to maximise the impact and return on your investment.
Client testimonials
How OTB Productions works with you
1. Discovery
We review the key differentiators with your product or service, determine key resistances, and lay out a content plan that addresses these challenges.
2. Scripting
We create customised templates to create relevance and share information in a concise and engaging way. We can help you refine your scripts or write them for you, ensuring the content clearly articulates what your audience needs to know.
3. Produce
All necessary equipment is provided. Depending on the nature of the content, we can use a teleprompter if needed, or just run through it organically for those who are more experienced in front of a camera.
4. Edit
Content delivery will typically commence from 1-2 weeks from the close of filming. All packages include up to 2 rounds of revisions to fine tune the content.
Frequently Asked Questions
Q. Why are showcases and explainers important?
A. It’s all about overcoming hesitation.
If you’re doing great work for your clients, the smartest thing you can do is let that work speak for itself. By building a library of showcase videos on your website or portfolio page, you give potential clients tangible proof that you’re a trusted business creating real value for people just like them.
And when your offerings are complex, or you just want people to get more from your products, explainer videos bridge the gap. By personally walking potential customers through your products or services in a clear and simple way, you’re not just informing them — you’re showing them how easy and reassuring it will feel to work with you.
Q. Do I need to prepare a detailed brief before I contact you?
A. No! The difference with working with OTB Productions is that we have real commercial insight to help you to work out the most effective way to design, create and deploy your content. So don’t get too stressed about not knowing where to start – reach out early and allow us to do more of the thinking for you.
Q. I have a great phone camera. Can't I do it all myself?
Selfies with a phone camera can be fine for social media. But potential clients who are serious about making a choice will research your website and make final decisions based on what they see. If it looks amateurish or you seem to be cutting corners, then you may give the impression that you cut corners with your services and products as well.
Content that’s well conceived, designed for purpose and created professionally will make a better impression and help increase your conversion rate.
Then there’s the other question – if content creation is not your core business, is this the best way to spend your time?
Q. Is professional video expensive?
A: Professional video only feels expensive if all you’re getting is someone pointing a camera at you. But when you’re working with someone who can bring real commercial insight to help you develop an effective strategy, then design and create content that aligns with your goals—it stops being a cost and starts being an investment. With many businesses, you only need to convince a couple of clients, and your investment is already paid off, and the rest goes in your bank.
Q. What's included in your video packages?
A: All packages include a free discovery session to work out what content would be most effective for you.
Once you’ve decided to sign up, I will help design and script each piece of content for you as needed, so all you have to do is review and refine. All necessary equipment is provided for filming, and I aim to provide initial drafts of the content for you within 2 weeks after filming. 2 rounds of revisions are included.
Q. How does your video package pricing work?
A. In general, most pricing will be fixed as quoted if you accept within 30 days by paying the deposit. There are a few scenarios where a revised quote may need to be issued:
- If you request a material change to the scope.
- Critical information was not provided that materially changes the effort required.
- External costs due to elements that were not known at the time of the quote (e.g. permits).
Q. How much should I budget for professional video?
A. Each package is priced on what you specifically need. But as guidance, most packages tend to start from around $1750 for a single location showcase shoot, with most packages averaging between $2500 to $5000.
It’s all about how much content you need to make a real difference for your business.
Book your free discovery call
Book a complimentary discovery call with OTB Productions to learn about your business, your goals, and what success looks like for you. We’ll talk through how video might support that, then define a sensible scope in order to provide a clear, all-inclusive quote for you with no surprises.