Case Studies and Testimonials
Video Production Melbourne
Case Study and Testimonial Video Production Melbourne Businesses Trust
Video case studies and testimonials are the best way to gain credibility for your business. By showing real teams doing real work for real clients, it transforms your brand into a legitimate business.
Testimonials allow your clients to explain in their own works what they love about working
with you, which brings your services to life. A case study dives deeper into the story of one of your projects, allowing you to showcase your services in context of a real-world challenge.
But every business is unique, and your relationship with your clients is unique. So partner
with OTB Productions, and we will help you to get the most value from your happy clients.
Client testimonials
How I work with you
We guide you through the entire process, so you’ll never feel lost or overwhelmed. From designing the concept through to scripting, filming and editing, we will look after you all the way to final sign-off.
1. Ideation
We help you to identify the clients that best represents your business vision, and provide you with ideas of how those stories could be told. We also give you advice on where the content could be placed for maximum effect.
2. Interview Preparation
We create customised templates to outline an effective story structure, and create interview questions that are carefully worded to draw out concise, punchy statements from your clients.
3. Produce
As authenticity is far more important than perfection, interviews are conducted in as relaxing a manner as possible, in the form of a casual but guided conversation. All necessary equipment is provided for the shoot.
4. Edit
Content delivery will typically commence from 1-2 weeks from the close of filming. All packages include up to 2 rounds of revisions to fine tune the content.
Frequently Asked Questions
Q. What's the difference between a testimonial and a case study?
A. A Testimonial is a talking-head video of somebody making positive statements about their experience working with you. They typically go for around 1-2 minutes at the most, and work best on home pages and social media.
A Case Study video goes beyond this by taking the viewer on a deeper dive of a particular project or scenario. The added context helps make the statements more relatable, and we also showcase your work, so people not only hear but sees the difference. These tend to be longer (up to 3 – 4 minutes), so they’re most effective on portfolio and service pages, where you need to build as much confidence as possible in their decision to choose you.
Q. My clients are shy and won't look professional in front of a camera.
A. GREAT! Because for case studies and testimonials, we don’t want perfection – we want authenticity and honesty. After determining the story behind each client, I help you draft a number of interview questions to draw out the key areas we wish to highlight, and then I have a casual conversation with them. The camera just happens to be recording at the time.
Q. I have a great phone camera. Can't I do it all myself?
Selfies with a phone camera can be fine for social media. But potential clients who are serious about making a choice will research your website and make final decisions based on what they see. If it looks amateurish or you seem to be cutting corners, then you may give the impression that you cut corners with your services and products as well.
Content that’s well conceived, designed for purpose and created professionally will make a better impression and increase your conversion rate.
Then there’s the other question – if content creation is not your core business, is this the best way to spend your time?
Q. Is professional video expensive?
A: Professional video only feels expensive if all you’re getting is someone pointing a camera at you. But when you’re working with someone who can bring real commercial insight to help you develop an effective strategy, then design and create content that aligns with your goals—it stops being a cost and starts being an investment. With many businesses, you only need to convince a couple of clients, and your investment is already paid off, and the rest goes in your bank.
Q. What's included in your case study packages?
A: I help design the flow of each story, and prepare the interview questions to draw it out from the people we interview. All necessary equipment is provided for filming, and I aim to provide initial drafts of the content for you within 2 weeks after filming. 2 rounds of revisions are included. Social media clips are a common add-on for case study and testimonial packages.
Q. How does your video package pricing work?
A. In general, most pricing will be fixed as quoted if you accept within 30 days by paying the deposit. There are a few scenarios where a revised quote may need to be issued:
- If you request a material change to the scope.
- Critical information was not provided that materially changes the effort required.
- If there are external costs due to elements that were not known at the time of the quote (e.g. permits).
Q. What kind of budget do I need?
A. Each package is priced on what you specifically need. But as guidance (estimates are ex-GST)
- A single case study package averages between $1500 – $2500.
- Testimonials start from around $1000 for a dedicated shoot and edit.Â
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Multiple testimonials and case studies can usually be bundled together for even better value. Contact us to see what’s possible.
Book your free discovery call
Book a complimentary discovery call with OTB Productions to learn about your business, your goals, and what success looks like for you. We’ll talk through how video might support that, then define a sensible scope in order to provide a clear, all-inclusive quote for you with no surprises.