FRANCHISES
Video Production Melbourne
Video production Melbourne Franchises Trust
OTB Productions isn’t just a content creator; we’re a trusted business partner providing end-to-end solutions for your franchise. With over 25 years of commercial expertise, we’ve earned the trust of our clients to not only advise but also work independently to produce high-quality content that helps you grow and maintain your franchise more easily and effectively.
Whether you want to expand franchise, improve the onboarding experience or help your franchisees to grow their territories, our business experience means less effort on your part, with no need for the micromanagement typically required when working with pure creatives. We can take on the heavy lifting from concept, design and scripting through to filming and editing, and ensure everything runs smoothly from start to finish, to produce purposeful, effective results.
JUST A FEW OF OUR FRANCHISE CLIENTS
Video Production Solutions for Franchises
Franchise Growth Packages
Video content is one of the most powerful ways to grow a franchise. It brings your brand to life, showing prospective franchisees what it’s really like to be part of your network. By highlighting your value proposition, support systems, training opportunities, and success stories, you generate excitement and inspire people to join your team. A “day in the life” video adds authenticity and showcases the lifestyle benefits of being a franchisee.
Onboarding Packages
Onboarding videos are a game-changer for franchises, making the training process smoother, faster, and more consistent. They reduce the effort required from your team to train new franchisees, while giving franchisees the ability to access key information on demand—perfect for business models with high staff turnover. By clearly demonstrating procedures, systems, and best practices, these videos ensure everyone is up to speed quickly, maintain brand standards, and provide a reliable reference that franchisees can revisit whenever they need it.
Territory Growth Packages
Our Territory Growth Packages provide options for franchisees to create ready-to-use content—social media posts, website assets, and advertising materials—that works across multiple channels. They’re designed to be cost-effective, helping franchisees to maximise their investment while still allowing each franchisee to bring their own personality to the brand. Ad funds can also be used to invest in broader marketing content that benefits multiple or all territories, creating even more value for the network.
Video Case Study - Fully Promoted
Arun Marappan from Fully Promoted Mt. Waverley shares how working with OTB Productions helped clearly communicate their point of difference and build credibility online.
The project began with upfront due diligence and a simple content strategy designed specifically for website use, mapping how the budget would be spent and the role each video would play in supporting trust and positioning.
Rather than using actors, real in-store consultants were featured to reflect the way Fully Promoted partners with clients in person — offering considered advice, tailored solutions, and long-term thinking. By creating a relaxed filming environment, staff were able to appear natural and professional on camera, reinforcing Fully Promoted’s commitment to thoughtful branding solutions, not disposable promotional products.
The result is authentic website content that highlights expertise, values, and a genuine partnership-led approach.
Client testimonials
How I work with you
We guide you through the entire process, so you’ll never feel lost or overwhelmed. From designing the concept through to scripting, filming and editing, we will look after you all the way to final sign-off.
1. Content Strategy
We review the nature of your franchise, and assess your most immediate needs. We then customise a cost-effective package that helps you achieve your intended outcomes.
2. Design and Scripting
We help you design and script the variety of content to ensure they engage your intended audience and achieves your business objectives.
3. Produce
Based on the content required, we book in appropriate times, locations and people for the shoot. All necessary equipment is provided.
4. Edit
Content delivery will typically commence from 1-2 weeks from the close of filming. All packages include up to 2 rounds of revisions to fine tune the content.
Frequently Asked Questions
Q. What makes OTB Productions an ideal choice for video production for franchises?
A: OTB Productions is the ideal partner for growing franchises. Our packages, developed with franchise consultants with 30+ years’ experience, are tailored to what franchises truly need to succeed.
We focus on three pillars — expansion, onboarding, and territory growth — delivering professional, brand-aligned videos that attract new franchisees, train teams effectively, and help individual franchisees grow and succeed within their local markets.
Q. Do I need to prepare a detailed brief before I contact you?
A. No! The difference with working with OTB Productions is that we have real commercial insight to help you to work out the most effective way to design, create and deploy your content. So don’t feel the need to create a meticulous brief – reach out early and allow us to do some of the thinking for you.
Q. Can you work within our franchise branding and compliance requirements?
A. Absolutely. We adhere to brand guidelines, standards, and any regulatory requirements, ensuring your content is consistent, professional, and compliant.
Q. How much should I budget for a franchise video package?
A: Each package is customised to your specific needs. As a guide, a basic expansion package starts at around $2,500, with the average package around $5,000. More comprehensive packages are available depending on the scope of content required, and additional options are available to franchisees at a lower starting price point.
Ultimately, the right package depends on how much content you need to make a meaningful impact for your business.
Q. Why do videographers want to know my budget?
A: Your budget helps us recommend the right approach for your business.
Video production is incredibly flexible — the same idea can be executed in many different ways, from a simple, low budget shoot at one location, to a cinematic production with professional actors and sweeping aerial views. Knowing your budget upfront means we can design a solution that gives you the results you are expecting without wasting time on options that don’t fit.
It’s not about spending more — it’s about getting the best outcomes possible for your investment.
Q. What's included in your video packages?
A: All packages include a free discovery session to work out what content would be most effective for you.
Once you’ve decided to sign up, I will help design and script each piece of content for you as needed, so all you have to do is review and refine. All necessary equipment is provided for filming, and I aim to provide initial drafts of the content for you within 2 weeks after filming. 2 rounds of revisions are included.
Q. How does your video package pricing work?
A. In general, most pricing will be fixed as quoted if you accept within 30 days by paying the deposit. There are a few scenarios where a revised quote may need to be issued:
- If you request a material change to the scope.
- Critical information was not provided that materially changes the effort required.
- External costs due to elements that were not known at the time of the quote (e.g. permits).
Book your free discovery call
Book a complimentary discovery call with OTB Productions to learn about your business, your goals, and what success looks like for you. We’ll talk through how video might support that, then define a sensible scope in order to provide a clear, all-inclusive quote for you with no surprises.